Creating pleasurable user experiences is my focus, and I enjoy the challenge of crafting solutions that are functional and enjoyablefor an audience to interact with. My favorite project has beenmy D&AD BBC brief in which Icreated a completelynew way of delivering BBC content.Whilst at university I’ve learnt it is extremely important to focus on the user experience, regardless of the medium, to craft effective designs. After graduating I will look for a studio position where I can develop my digital work, and in five years’ time I hope to be working on ever bigger and more exciting projects.

Email: pascoel@coventry.ac.uk
Website: lyle-pascoe.com